By Andrew Abela

ISBN-10: 1118347919

ISBN-13: 9781118347911

Supplying a brand new, intriguing method of the commonly traditional perform for growing displays, this new version to a well-liked source has compiled its fabric from greater than two hundred learn stories within the fields of communique, advertising, psychology, multimedia, and legislations. The booklet demonstrates the right way to adapt a presentation to diverse viewers character personal tastes, what function the knowledge should still play and what kind of of it's important, tips to flip information right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.

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Extra info for Advanced Presentations by Design: Creating Communication that Drives Action

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Tomorrow Morning) Ideally, you will have time to read at least part of this book while you create your presentation. If you’re short on time, read the first page of each chapter—nine pages in all—and this will give you a sufficient overview of the whole method. 1 in the Conclusion to this book, which contains ten quick questions that will help you decide whether your presentation is going to be effective or not, and if not, where you should focus your efforts to fix it. If You Have More Time Read this book, chapter by chapter, and follow the step-by-step method to develop your presentation while reading the book.

His staff consists mainly of JAGs (judge advocate generals), who are all trained lawyers and mostly extraverts. His concern was that if he ever opened up his presentation to questions, the questioning would take over and he would lose control of his presentation. As I took him through this material, he came to see how such questioning is a sign that his people are absorbing the information that he is presenting to them, because extraverts process information by talking about it. ) Both Introverts and Extraverts Together If you expect to have both introverts and extraverts in your audience, then you need to get pre-reading material to the introverts and allow discussion time for the extraverts.

There are seven Perceptual Learning Styles: print (people who prefer to learn by reading), aural (listening), interactive (talking and discussing ideas), visual (viewing pictures, charts, and demonstrations), haptic (touching), kinesthetic (moving around), and olfactory (tasting and smelling—see James & Galbraith, 1985). 2 A third taxonomy that can be helpful is the popular Myers-Briggs Type Indicator® (MBTI). The MBTI describes personality preferences in terms of four dimensions. These are “favorite world”: Introversion (focus on inner world) and Extraversion (focus on outer world); information: Sensing (focus on the basic information) and Intuition (focus on interpreting and adding meaning); decisions: Thinking (logic and consistency) and Feeling (people and circumstances); and structure: Judging (get things decided) and Perceiving (stay open to new information and options).

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Advanced Presentations by Design: Creating Communication that Drives Action by Andrew Abela


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